The self-driving platform for reader revenue growth
AudienceBadger unifies your reader data, finds the best acquisition and retention opportunities, and automatically takes the next best action for each reader.
Build audience loyalty. Grow revenue. Automatically.
CDP benefits without the CDP burden
Get unified data, segmentation, prediction, personalization and activation without the enterprise implementation, staffing and cost.
Built for publishers
AudienceBadger understands readers, journalism, newsletters, subscriptions, memberships and donations as parts of the same relationship.
Works with your stack
Connect the CMS, ESP, subscription, donation, website and app systems you already use instead of replacing them.
Works automatically
Finds revenue opportunities, chooses the next step and acts without requiring your team to build every campaign.
AudienceBadger isn’t a smaller CDP. It’s a different operating model.
One reader. A complete understanding.
AudienceBadger brings content, engagement, identity and revenue together into one continuously updated reader profile.
Web & app
Understand the stories each reader views and how they engage with your website and app.
Connect the newsletters and emails each reader receives, opens and clicks.
Revenue
Bring subscriptions, memberships, donations and transactions into the same audience picture.
Identity
Connect anonymous and known behavior when possible so the relationship becomes more complete over time.
What does “self-driving” mean?
AudienceBadger continually understands each reader, looks for worthwhile opportunities to grow or protect the relationship, chooses the best action, and learns from the result.
1. Understand
Build a complete picture from reader behavior, content, products, identity and revenue.
2. Predict
Anticipate conversion opportunity, engagement change, churn risk and likely response.
3. Decide
Choose the most valuable eligible next step for the reader and the current context.
4. Act
Deliver a safe, relevant action through email, your website, your app or another connected channel.
5. Measure
Record what happened and measure whether the action improved engagement, conversion or retention.
6. Learn
Use real outcomes to make future predictions and decisions smarter over time.
Then it keeps working for you.
Acquire more. Retain more.
Two core jobs: find the best conversion opportunities and protect the revenue you already have.
Acquisition Scout
Find your best growth opportunities.
A frequent reader becomes increasingly engaged with local politics and regularly opens the morning newsletter. AudienceBadger recognizes the opportunity, selects the right message and context, and delivers a subscription pitch automatically.
Retention Guard
Protect and strengthen existing revenue.
A subscriber’s engagement starts falling months before renewal. AudienceBadger spots the risk early, identifies the journalism most likely to reconnect them, and begins a personalized re-engagement sequence.
More new payers
More renewals
More member & donor revenue
Powerful tools when you need them
AudienceBadger also gives your team the analysis and activation tools you expect from a modern customer data platform.
Segments
Build precise reader groups from behavior, interests, products, revenue status and predictions, then activate them through your existing tools.
Predictions
Know who is most likely to convert, join a newsletter, disengage, churn or respond to another meaningful next step.
Publisher Pulse
See what is changing across your audience, content, products, channels, revenue and AudienceBadger actions.
Engagement tools
Deepen relationships by promoting relevant journalism, newsletters, your app, events and other engagement products.
Built for news publishers
AudienceBadger comes from a builder with more than a decade of experience building audience data, analytics and growth products specifically for news organizations.
Metrics for News
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GlueLetter
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AudienceBadger
Self-driving reader revenue growth
Put your audience data to work.
Connect AudienceBadger to your audience and start finding the reader-revenue opportunities you’re missing.